Est. 2024 · Mumbai
We Started From A Bedroom.
Two friends. One second-hand printer. A shared spite for boring Indian streetwear. Now shipping to 45+ cities.
Founders First★No Middlemen★Made In India★
Founders First★No Middlemen★Made In India★
Founders First★No Middlemen★Made In India★
Origin Story
Built By The Terminally Online.
2024. Riya and Kabir were tired of paying ₹3000 for imported streetwear that shipped in six weeks and never fit right. So they printed 30 tees in a friend's Tirupur unit and dropped them on Instagram.
Sold out in 4 days.
Two years later, we're still print-first, still shipping from Mumbai, still refusing to work with anyone who wants us to "tone it down for the aunties."
45+
Cities shipped
1.2L
Fits sold
4.9★
12k reviews
0
Middlemen
The Rulebook
What We Won't Do.
01 / 03
No Fast Fashion
Small drops. Made-to-count runs. Never in the discount rack.
02 / 03
No Cringe Copy
We won't call you 'fam' unless we mean it. No AI slop captions.
03 / 03
No Guilt Trips
We're not saving the world. We're making cool tees ethically.